Photographing Your Products
Business Advice
How To Photograph Your Products
You’ve got your perfect product and sales platforms lined up, but how are you going to beautifully promote your products? Quality photography. Do your wonderful creations justice with images that spark joy with your customers. From lighting to angles, equipment to editing, you can produce bespoke and quality images in just a few simple steps. Take a look at my top tips for photographing your products!
Lighting the way
First and foremost, good lighting can make or break your images. If your budget allows, you may want to think about purchasing some basic photography lights. They don’t have to be anything too special, just enough to provide some bright artificial light! If you aren’t going to use lights, opting to photograph your products on bright sunny days should still do the trick. Try to avoid dark days and overly bright or yellow lighting. Often lighting can be manipulated afterwards using exposure, brightness and contrast settings, so you always have editing to help you enhance your images even more!
The right tools for the job
Getting your photos spot on will rely on some quality equipment. A good DSLR camera may be the choice for you. You won’t need anything too fancy with lots of settings, just a decent quality camera. If you’re using a camera you’ll also need to think about things such as SD Cards, tripods, lights and editing equipment. You could even do a short course online to bring you basic skills up to scratch, there really are no limitations!
However, if you’re not in a position to spend money on a decent piece of photography equipment, your phone may be able to do the trick! Today, most smartphones come with incredibly high quality cameras that can be used easily whilst still producing good photographs.
Manipulating your creations
Editing photographs can be done easily or it can be done right. It’s quite simple to stick a filter on your photo and call it a day, but if you want high-quality, professional looking product shots, you may want to look into editing using professional equipment. From Lightroom to Photoshop, you can manipulate your images to a super high stand using editing software. Play with contrast, hues, saturation and sharpness to create stunning outcomes. If the idea of editing images seems a bit daunting, many of these image manipulation tools can be found in your phone’s image settings too, have a play and see what you can create!
Setting the scene
One of the most important things to think about when photographing your products is to get creative. Using different backdrops, props and accessories will allow you to create a world of interesting images that will draw your audience in. You may want to use something like botanicals, wax pellets or flowers to create your own little product images, but many people like to show their products in realistic settings such as burning a candle in their home or a reed diffuser in their bedroom, you can get as creative as you like when staging your images!
There are lots of things to consider when photographing your products so it’s worth looking round at what other people in the industry are doing to be different. Don’t be afraid to ask for tips and advice or to try your hand at some training, no one becomes an expert overnight. But if you find that doing your own images isn’t quite working, there are a whole host of people out there who may be willing to help!
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